Use public feeds to build brand awareness and promote discovery with broad audiences. Don't rely on organic social alone—lean on social advertising and influencer marketing to increase your reach.
People go to private channels to escape noisy and impersonal public feeds. Have a clear purpose for engaging one-to-one on private channels, and ensure you're adding value in every conversation.
Use a blend of automation and human connection to build deep relationships on private channels. Bots are best for addressing the most common customer queries, but real people still need to handle the more nuanced and complex conversations.
Our latest special package offers to manage your business.